Abhishek has over 13 years of marketing experience and currently plays a pivotal role at Welspun One, where he is responsible for developing and executing a cutting-edge marketing strategy aligned with the company's growth trajectory. He oversees brand management in line with Welspun World's brand architecture, ensuring consistent messaging across all platforms to maximize ROI on marketing and communication initiatives. Abhishek also leads market research efforts to identify key trends and optimize marketing channels, driving engagement among investors, customers, and stakeholders. With a strong emphasis on digital marketing, he spearheads innovative campaigns and enhances the digital communication footprint across various channels.
Before joining Welspun One, Abhishek gained valuable experience with renowned consumer-driven brands such as Castrol (BP) and Lodha Group. At Lodha, he led marketing for luxury brands like Lodha Fiorenza and Palava—India’s leading smart city. His strategic Go-to-Market (GTM) expertise and innovative campaigns consistently drove growth, achieving a remarkable 10x portfolio expansion in Mumbai’s Central Suburbs in just two years.
Abhishek is an alumnus of NIT and XLRI Jamshedpur, where he was honored with the prestigious OP Jindal Scholarship for leadership excellence. He also earned admission to NYU Stern's full-time MBA program.